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•  The Problem (What is the market problem that your products and/or services will solve?)

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Current problem in the trucking industry:
The industry is over saturated with Telematics providers all doing different things. Insurance Premiums are through the roof, in September of 2019 the industry saw a 30% hike insurance premiums and its putting companies oput of business.

•        The Solution (How does your business solve this problem?)

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Our solution is the Telematics solution that marries technology and insurance in the vast changing trucking industry. Our solution will not only offer an insurance premium savings but it will always ensure a fleet has the best driver monitoring and teaching solutions on the market. From advance analytics to driver behavior we will focus on getting these home every night to their families while they they keep america moving.

•        Your Products & Services

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Our solution will help educate drivers, raise fleet CSA scores, and provide a custom telematics solution that will not only help streamline their daily practices but also provide insurance companies with specific criteria of data and driver behavior figures to ultimately offer them a lower premium per driver (IE Driver Scorecard). Our vision is to build a safer America and have the most educated, and safety conscious drivers on the road.

•        Your Target Market (Who are your potential customers?)

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When it comes to the trucking industry we are very specific and targeted in our approach. We understand most trucking fleets of over 500-600 trucks are self insured our sweet spot are trucks in the 10-500 range. Fleets with 100+ trucks are our ideal targeted fleet.

Fleets who have great CSA scores, we can combine their policies to other fleets and offer a larger savings to smaller fleets if they belong to a trucking captive policy. As long as all fleets comply they ALL recieve a great savings on their premiums.

1.What your original goal was for this course.

My goal for this course was to gain understanding of the best practices for Business Venture Research. As I want to run and operate multiple business in my lifetime I want to learn how to evaluate perform proper steps in research and help me determine which risks are better than others. I currently have one business that I am starting but if I am trying to become a master at starting and operating business this is a crucial step in my journey.

2.How the goal was met by the course.

The information and the materials that I read and watched have made me danerous in my approach and I feel confident because I learned what types of research works best in different situations. Also what things we learned so much about business that failed and some of there downfalls while at the peak of their businesses. Zirtual is a company that is still around today but the founder didn’t have a proper money team and she lost everything over night. She laid over 400 people via email, she grew too quickly, and couldn’t sustain her current pace.

3.What you learned from this course. Mention at least 4 research resources you found useful.

I found the different research for different types of risk extremely useful then their is Primary Research, Secondary Research, Quantitative, and Qualitative are all great forms and provide different data research.

4.How you will apply the material learned in the course personally or professionally.

I have used all the information given in this course in the business start-up process and it is all verification for myself that I was looking for the right things and also have the right criteria for businesses that I was researching.

1.What your original goal was for this course.

My goal for this course was to learn the thought process and how to think like a design and innovator. and I enjoy all the material and information that was given. I feel so much more prepared to start and thinking about product that consumers or businesses need. I alway use an empathy maps and put myself in the customers shoes to build and over better product or business because we will be a cusomter centric organization.

2.How the goal was met by the course.

The course gave me the tools that I need to learn how to think and develop processes for creating Innovation in the product or service process. We discussed our WHY and Where good ideas come from. My favorite was Design thinking and it gave me a better idea on how that concept resignates with so many ground breaking companies. The amount of effort and resources companies put into becoming a design thinking orgnaization always putting customer first in the design and giving customers not only what they want but what they NEED.

3.What you learned from this course.

I talked a lot what I have learned in the previous couple questions but I learned about my personal Why, design thinking, and about Empathy maps.

4.How you will apply the material learned in the course personally or professionally.

I found the Design Thinking topic the most interesting and the most innovative thinkg that I learned in this course. I will use this mindeset and culture in my business/ businesses to cultivate an environment for growth and customer satisfaction.

As I just finalize the documents for my Velocity Strategies, Inc. This this quote spoke to me. 2020 I am coming for you. 2019 was a phenomenal year for my family personally and professional. My son was born, i finished my undergrad, recieved a Director position with a growing telematics company, I am moved my family from WI to AZ, and now finalizing my year with launching my business. We are excited for what the future holds and extremely proud of our work and what is still yet to come. #stillnotfinished #2019wasamazing #2020willbebetter